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Its important to have a plan right?

Well indeed it is

Im sure you have heard the saying ” If you Fail to Plan then you Plan to Fail”

Thats why Ive decided to use my plan in combination with my 2012 challenge….

Ive been meaning to post about my 2012 internet marketing challenge for a while but today I will eventually tell you exactly what it is all about and why its a very exciting time.

The way this challenge will work is over the next 12 months I have 12 monthly income goals which I must hit, each one being a little higher than the previous month, you can see the income targets below:

2012 Monthly Targets

January  – $100

February – $200

March – $500

April – $750

May- $1,200

June – $2,000

July – 3,000

August – $4,000

September – $5,000

October – $6,500

November – $8,000

December – $10,000

At first glance some of these targets may seem quite high especially towards the end of the year but If you have been in internet marketing for any length of time then you would know that to hit the big numbers Its just a case of finding a system which is “scalable” and has a good sales funnel in place and there is plenty of traffic available in the market.

Well… the internet marketing niche has plenty of traffic there is no problem there. I have a good sales funnel set up which Ive proven works very well and is profitable. I will be promoting my own products and also my business model is “scalable” meaning if i want to increase the income then I only need to increase traffic to the start of my sales funnel (thats it)

I will be promoting my adsense and amazon squeeze page by sending lots of traffic to it both paid and free traffic

At the start of january 2012 my list was at around only 230 but over the next 12 months i will be increasing that by a lot

My Main Targets For 2012

  • Hit Every Monthly Income Goal
  • Build My Internet Marketing List to at Least 10,000 by 31st of December 2012
  • Create More High Value Internet Marketing Products

PS: I will be posting how Ive done at the end of every month with screen shots showing you the income proof

I will post Januarys figures at the end of january

So… does this sound like the sort of challenge that you would like to give yourself??

You DONT HAVE TO have the same targets as me, but more importantly you have some kind of a system in place for making the money not just an idea and a bit of excitement

Remember… the key to being able to scale up your profits and traffic is having a sales funnel in place, NOT slogging away for 8 hours a day building back links, writing content and doing lots of manual intensive tasks all day long. If you do this you will just end up burning yourself out within a couple of months

Im very excited for this year because Im more than confident that I will hit every income target and the best thing is… I will be documenting all of my progress on my blog so you can see.

Stay tuned for januarys income update which I will be posting on the 1st of Feb :-)

Let me know if you are doing a challenge for 2012 or what sort of goals you have set yourself this year

Paul

1

Hey hows it going

Today I am going to reveal to you one of the most powerful traffic generation methods that you can use to build your online business. You could quite possibly only use this method for traffic and build your email list into the thousands very quickly.

I will say though that this is a paid method of traffic but the results that you get from using this method as long as you use my tips, will definitely be worth it.

Introducing….. Solo Ads

Solo ads are Super Powerful for building your email list and building your business.

Even if you do not already have a product or an email list it does not matter because if you take your online business seriously and you want to progress then at some point you will create your own Internet Marketing product and when you do it will be a good move to use solo ads to build your list up.

Firstly lets cover some basic questions to do with solo ads:

What is a Solo Ad?

A solo ad is when you pay for a single advert to another persons email list and in exchange they will send you a certain number of targeted visitors to a designated page that you have created.

How Much do Solo Ads Cost?

It all depends on how many people your solo ad is sent out to. If you buy a solo ad and your ad is sent out to 1000 people then the cost may not be that high unless its a very responsive and targeted email list. If you buy a solo ad and it is sent out to a list of say 20,000 then the cost will probably be much higher.

The actual costs go from as low as $17 up to over $500 and even more

Why Do You Think Solo Ads are So Powerful?

Well…. in case you didnt know, getting targeted traffic on the internet is one of the hardest things to generate when trying to build a profitable online business. When you are able to tap into an almost unlimited traffic supply of targeted traffic then this makes solo ads one of the best traffic methods to use as an internet marketer.

Where Do You Send The Traffic From a Solo Ad?

Most solo ad providers are very strict and  will only send you traffic if you have some kind of free offer set up. Generally your best off to have some kind of squeeze page or landing page set up so that you can capture peoples name and email in return for the free report/video/gift or mini course that you are giving away. If you only have a sales page then you won`t be able to use most solo ad services so you will need to set up a squeeze page first.

Where is the Best Place to Buy Solo Ads From?

That is a great question. There are some solo ad providers that I am aware of and I will tell you them at the end of this post

Can I Get Scammed When Using Solo Ads?

Well… if you stick to reputable solo ad providers which are ethical then no you should not ever get scammed. You have to remember that these guys that provide solo ad services took time to build there targeted lists and make money from the services that they provide and also it takes a long time to build a good name, so it`s in there best own interest to keep there good name and not rip somone off to make a few quick bucks.

That being said, if you don`t buy a solo ad from a recognized solo ad provider then the risk of being scammed or being sent worthless traffic is going to be higher. If  you follow my tips though you will be fine.

Is the Solo Ad Traffic Good Quality Traffic?

When you order your solo ad you specify and choose the niche that you want the traffic to come from. So for instance if you want traffic that is interested in affiliate marketing then you specify this when buying the solo ad. When you are sent the traffic it will then be lazer targeted to your particular niche.

The traffic will not just be the usual bunch of freebie seekers and prospects that never buy anything. As long as you buy traffic from a reputable solo ad provider then they will send you traffic from there buyers lists and there prospects lists so yes it will be very high quality.

Bonus Tip 1

Before you go and buy a solo ad you need to make sure that you will make the most from the traffic as you possibly can, because after all you are paying for this traffic so you want to get the most return on your investment.

When you set your squeeze page up you need to carry out a “SPLIT TEST” first before you start using paid traffic. You need to find out what your squeeze page converts at.

So for example if you had a squeeze page that converted at 10% then you would know that for every 10 people that you send to your squeeze page you would get 1 opt in. If you want to use solo ads then you need to be getting much better opt in conversions than 10% otherwise you will spending way too much money to get subscribers to build your business.

You need to split test your squeeze page with something like Google Website Optimizer and you need to try to improve your opt in rates by as much as possible.

Lets say you have split tested your squeeze page and you have improved the opt in rate to 33% which perfectly obtainable. My adsense and amazon squeeze page converts at 35%.

So you now know that for every 100 people you send to your squeeze page you will get around 33 subscribers This is much better.

So lets take things one stage further

Lets say you buy a Solo Ad for $97 and they guarantee to send you at least 300 clicks

You now know that your going to get around 99 new subscribers from 300 clicks.

This looks ok but to really work things out in more detail then do this other calculation so that you will know how much you are actually paying per new lead into your business.

You know that you will get roughly 99 new subscribers from 300 clicks by paying $97. So to work out how much you pay for each lead all you do is do $97 divided by 99 opt ins which is$0.97. So you are paying $0.97 per lead.

So you know that each lead that you generate will cost you just under a dollar. This is ok but not great. This is where a high converting squeeze page comes in handy. This is why it is vital to split test and improve your page as much as possible because the higher opt in rates you get the more profitable your business will be.

Imagine if your squeeze page converted at 50% (which some do)

You would then get 150 subscribers from 300 clicks

So the calculation would be $97 divided by 150 opt ins which is $0.64. So now you are only paying $0.64 per lead. This is much better. Anything under a dollar is ok but obviously the lower the better.

Bonus Tip 2

Another tip is working out how much money you can make with your one time offer. This is some kind of an offer which is shown after someone opts in. This is a great strategy to adopt because it can greatly reduce the costs of your solo ads. I will explain.

So say your squeeze page now converts at 33%. We know that if we pay for a solo ad which costs $97 we will get 300 clicks and based on a 33% opt in rate we would end up with 99 subscribers.

if you know what your one time offer converts at then you can calculate how much money you will make on the front end, for instance:

If you had a one time offer which you sold for $7 and your offer converted at 3% and you sent 99 people to it you would make $21.

This may not sound like a lot but now your $97 solo ad has now only cost you $76, and you have also got 3 more customers on your buyers list and also 96 more subscribers on your email list

Remember this is all based off only a 33% conversion rate for your squeeze page and a 3% one time offer conversion rate. The better your conversion rates the more you will make and the bigger you will build your email list and faster.

Bonus Tip 3

The price of the solo ad is also important not just the conversion rate of your squeeze page. If you already know the conversion rates of your one time offer and your squeeze page then you can work out how much you will make and how many subscribers you will get based on how much you are being charged for the solo ad.

Just keep this in mind, it is also very important.

Bonus Tip 4

Below are some Solo Ad Sites that are proven to be very good and are also run by reputable and ethical marketers

http:// rodgerhyatt.com/solo/

http:// marketing-your-way.com/solos/

http:// anthonytilley.com/solomailings/

http:// heimirfinnson.com/solo-ads/

http:// kelvinnikkel.com/soloads/

This is a blog below owned by reed floren which he shows results from solo ads that he has recently purchased and gives feedback too.

http:// www.soloaddirectory.com/blog/

PS: If you come across any solo ad providers that seem very cheap and they are not someone that has been recommended before or you are unable to find any feedback from anyone that has used them before then stay clear of them. Generally if it sounds too good to be true then it probably is.

Well done if you have got this far, there was a lot of information in this post, but very valuable none the less. Lastly like I said at the start of this post, if you don`t already have a list or an Internet Marketing product it doesn`t matter because you now know what you have to do when you do end up creating your own product and start building an email list.

Hope you liked this post

Please leave any comments below I will be interested to hear any feedback from you

Thanks

Paul

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What ever type of business model you are using there is always one important ingredient that you must have, and that is TRAFFIC.

Traffic is always the lifeblood of your business, because even if you had terrible conversions and a badly designed website as long as you still had traffic then you would at least still make money.

Over the last 4 years I have tried many different traffic methods both free traffic and paid traffic. Some were a success and some were a complete failure. I will reveal to you below one of my most powerful and effective traffic methods that I have been using which has delivered great results

Number 1 Free Traffic Source:

Ezine Articles

To some this may be a bit of a shock because submitting articles can be quite time consuming but believe me, it will definitely pay off in time. You see.. the way I look at my online business is I always like to make the most of my time and only use the most effective, profitable and time efficient methods which return the best results in order to build my business. When building traffic, using articles is a very good idea because you will be putting the work in only once, but you will be seeing the results of your efforts for a very long time to come afterwards.

There are however some things you must consider before writing a tonne of articles.

You MUST be sending the traffic from your articles to a squeeze page.

If you are not sending the traffic from your articles to some form of squeeze page then in my opinion it is a complete waste of time using articles to drive traffic  because you are NOT using your time efficiently to build your business. You need to make sure that all of your traffic that you drive from your articles is being sent to a landing/squeeze page so that you can build your email list (This is vital)

I know some people use articles to make one off sales for affiliate products etc. This is all well and good but these are only one off payments and your not building yourself a real business.

I use ezine articles as an example because I always get plenty of traffic when i submit my articles with them. You also need to remember that you cant just submit a few articles and hope to generate lots of traffic. Sure… you could get lucky and one of your articles could start to rank high and starts to get lots of views but you should not just rely on a small number of articles to send you traffic. You need to be submitting a lot of articles. The more you submit the more traffic you will get to your squeeze page.

Remember though, the traffic is permanant traffic and it is a great way to guarantee you a constant steady stream of traffic to your squeeze page.

A quick tip: You will not only be getting traffic from people reading your articles but also people looking at your author profile and as long as you have links in there you can receive a fair bit of traffic that way too. If you contine to submit lots of articles and you manage to get in the top 10 authors for your niche then this will also send you more traffic.

If you are really serious about using ezine articles as a steady traffic stream then start pumping out articles every day. You can either write them yourself or get them outsourced. Which ever the case try to aim at submitting over 100 articles for your particular niche topic (obviously the more the better) but 100 will be sending you some good steady traffic each day.

Submitting 3 articles per day for only 1 month will be 90 articles. It soon mounts up if you submit them every day!

In summary of using Ezine Articles:

  • You get to build back links from every article
  • The traffic is good quality
  • It is all free traffic
  • It is all permanant traffic
  • You can also receive some good traffic from your author profile page
  • Your articles can get picked up and distributed around the internet building you more back links and also sending you more traffic to your squeeze page

BONUS TIPS:

These are some tips which will help you to get more views to your articles (These do really work well, i use these myself)

Bonus Tip 1

Use “POWER WORDS” in your article Titles. After all this is the only information people can read to make them want to read your entire article

Here is a list of  some “POWER WORDS” Which can be used for article titles, email subject lines or on sales pages. These “Power Words” will all help with open rates and user engagment…enjoy!

Power, Fast, Whopping, Ultimate, Blasting, Crazy, Burning, Overdrive, Warp Speed, Profits, Secrets, Closely Guarded, Proven, Free, Discover, Blueprint, Insane, Explosive, Exploit, De-Bunked, Forced, Sky Rocket, Extreme, Jaw Dropping, Mouth Watering, Weired, Boosts, Super, Extra, Jumpstart, Killer, Surprising, Little known, Melting, Blazing, Unleash, Avalanche, Tsunami, Hot, Power packed, Spark, Mind blowing, Mesmerising, Incredible, High powered, Electrifying, Awesome, Blockbuster, Rocket-Launch, Turbo boost, Explode, Ignite

Bonus Tip 2

Use Numbers in Your article Titles. Any numbers work great and much better than just plain old boring text

For example

  • 3 secret ways
  • 2 killer tips
  • 5 blazing hot
  • 7 weired

I think you get my point

Bonus Tip 3

Here is an example of an article title that is bad and then an improved title using power words

Boring Title“how to lose weight, build muscle and bun fat”

Exciting Title“3 Killer Excercises for Blasting Fat, Building Muscle and Transforming Your Body into a Fat Burning Furnace”

Now which one looks more interesting??

I hope you can see the power of using compelling titles which attract attention

I hope you can now see the power of using ezine articles but using them effectively rather than wasting your traffic

PS: If you have any traffic sources that you like to use and are effective then leave a comment below I would love to hear what they are

PPS: Look out for more posts over the coming days and weeks where i will reveal to you the rest of my closely guarded and effective traffic methods

Thanks

Paul