How to Drill Down and Squeeze More Traffic and Sales from Your List

i thought i would share a VERY POWERFUL technique with you which will generate you a lot More Sales and Traffic and its all to do with your most powerful asset…… your email list!

this does of course only apply if you have a list however its still important to learn for when you do start building a list

basically when we send out an email to our list there are a few different outcomes that will usually happen

1. a person opens your email and clicks your link to your offer/info link

2. a person opens the email but doesnt click any link

3. a person doesnt even open your email

Now of course everyones list is different because you may have a highly responsive list which are always eager to read your next email or you may have a list which are not very responsive, which ever the case i guarantee after reading this post you will be able to make more money and send more traffic from any of your emails that you send out to your list

Ive always been a believer in making the most of our traffic and to test and tweak everything so that each campaign we launch, we can make it as profitable or get the best results we possibly can

Email marketing is not any different

Here is a scenario which will explain how this technique works:

1. Imagine you have an email list of 500 people

2. you send out an email to those 500 people about a new ebook that you have just created priced at $20

3. 24 hours later you look at your stats in your email account and see that 50 people have opened your email about your offer.

4. you then look at your other stats and see that out of those 50 people only 20 people have clicked on your link in your email going to your new ebook offer page

5. out of those 20 people that click on your link, 10 people buy the product and you make $200

Excellent you made $200….

Well its not really excellent… its actually pretty poor!

The question you should be now asking yourself is…

HOW CAN I INCREASE MY SALES EVEN MORE WITH THE SAME EMAIL LIST???

Now were getting somewhere

Here is the secret!

What you do now is, you go into your email subscribers list and segment your list from the people that opened your email and the people that didnt

Firstly make sure you select the list which you sent out the broadcast from

 

 

 

 

 

Next select from the drop down box “message not opened” and then on broadcast (if you sent a broadcast)

 

Then make sure you name your new segmented list which you are now going to email again

OK lets continue…..

so out of the 500 people of the previous email, only 50 people opened the email

so now all you do is drill down and ONLY email the 450 subscribers that didnt open your email

This time changing the subject line with maybe a more “call to action” title, but importantly you dont use the same subject line as before (you need to test and use compelling headlines)

Then 24 hours later you look at your stats and see that out of those 450 people another 75 have opened your email (awesome)!

out of those 75 people, 20 people have clicked on your link

out of those 20 people that clicked on your link to your ebook offer page, another 8 people buy your ebook for $20

your total profit now is $360

WOW…. a 90% increase in profits by only drilling down once into our email list

You see this is the power of drilling down into your list so that you can increase your profits

REMEMBER what i have just explained is ONLY 1 level of driling down, because you can now get the other 375 and drill down even further and basically repeat the above process

eventually you will get to a point where you have squeezed out as much as you can from this one offer and thats great. You made $200 after the first email but then after drilling down 3 or 4 more times you would of made a lot more extra sales just by following the above process

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There are just a couple of things to consider though

I use aweber and this is a feature within the account so i cant say what other email services will have these features or not but if its a professional email service like aweber then im sure it will have something similiar

PS: I was thinking about making a video showing how this works in real time, and if i get enough requests for a video then i will make one

PPS: this technique is not only effective when your trying to sell something. You can still use this if your just trying to generate traffic to a new blog post or an article somewhere and you want to get plenty of exposure to it

there are some additional tips and other steps to take but this is the basic process and if you already have an aweber account then you should already know the basics anyway

lastly remember… you can also drill down on all of your subscribers that open your emails but dont click on your links. I didnt really want to cover this in this post because i just wanted to explain the basic process of how everything works. If enough people request more information on this technique then i will do another blog post on the whole technique.

if you want to check out aweber You can Take a FREE test drive Here!

please leave any comments or feedback below

thanks

paul